Studio


Commence is intentionally small — constructed for the kind of senior-level strategic work that benefits from focus, not scale. Every engagement is bespoke.


We are curious. We are collaborative. And we are genuinely passionate about helping organizations find and tell the stories that move them forward.

Alex Kinnebrew

Alex Kinnebrew

Founder & Principal

Alex is a strategist and advisor with thirty years of practice at the intersection of narrative, innovation, and growth. That experience spans design thinking and design strategy, user-centered practice, brand and innovation consulting, and creative direction across a wide range of industries and organizational contexts, including a decade as a founding team member and CMO of a venture-backed SaaS company grown to successful acquisition. She founded Commence around a hard-won insight: that clarity of story is the most important thing to get right — and the place where meaningful strategy begins.

Read more about Alex →

Commence Studio

For clients who want to go further, Commence Studio extends the engagement — a trusted team of long-standing collaborators bringing strategy to market through brand, design, content, and channel development. Together, we bring over a decade of shared work and deep collective expertise in strategic marketing.

Harold Coronado

Harold Coronado

Web Architecture & Digital Design

Harold brings a combination of structural thinking and visual precision — the person who makes complex ideas feel inevitable on the page and screen.

Read more about Harold →
Julia Winn

Julia Winn

Strategic Go-to-Market & Growth Infrastructure

Julia translates strategy into the systems and sequences that actually move a business forward — from market entry to pipeline development.

Read more about Julia →
Amy Santos

Amy Santos

Content & Channel Development

Amy shapes the voice and the vehicle — ensuring the story reaches the right audience in the right form, consistently and with impact.

Read more about Amy →

When your moment arrives, we would welcome the conversation.

inquiries@howtocommence.com